diff --git a/python/src/trezorlib/cli/trezorctl.py b/python/src/trezorlib/cli/trezorctl.py
index cbd3e42c7b..43b3fb63fd 100755
--- a/python/src/trezorlib/cli/trezorctl.py
+++ b/python/src/trezorlib/cli/trezorctl.py
@@ -484,6 +484,8 @@ def load_device(
 
     if slip0014:
         mnemonic = [" ".join(["all"] * 12)]
+        if not label:
+            label = "SLIP-0014"
 
     return debuglink.load_device_by_mnemonic(
         client,