diff --git a/core/assets/model_r/device_name.png b/core/assets/model_r/device_name.png
index 84cdebf5e..62630ccb1 100644
Binary files a/core/assets/model_r/device_name.png and b/core/assets/model_r/device_name.png differ
diff --git a/core/embed/extmod/modtrezorutils/modtrezorutils.c b/core/embed/extmod/modtrezorutils/modtrezorutils.c
index 10820f5a2..fc9161543 100644
--- a/core/embed/extmod/modtrezorutils/modtrezorutils.c
+++ b/core/embed/extmod/modtrezorutils/modtrezorutils.c
@@ -257,6 +257,9 @@ STATIC MP_DEFINE_CONST_FUN_OBJ_0(mod_trezorutils_reboot_to_bootloader_obj,
 STATIC mp_obj_str_t mod_trezorutils_revision_obj = {
     {&mp_type_bytes}, 0, sizeof(SCM_REVISION) - 1, (const byte *)SCM_REVISION};
 
+STATIC mp_obj_str_t mod_trezorutils_model_name_obj = {
+    {&mp_type_str}, 0, sizeof(MODEL_NAME) - 1, (const byte *)MODEL_NAME};
+
 /// SCM_REVISION: bytes
 /// VERSION_MAJOR: int
 /// VERSION_MINOR: int
@@ -299,7 +302,7 @@ STATIC const mp_rom_map_elem_t mp_module_trezorutils_globals_table[] = {
 #else
     {MP_ROM_QSTR(MP_QSTR_USE_BACKLIGHT), mp_const_false},
 #endif
-    {MP_ROM_QSTR(MP_QSTR_MODEL), MP_ROM_QSTR(MODEL_NAME_QSTR)},
+    {MP_ROM_QSTR(MP_QSTR_MODEL), MP_ROM_PTR(&mod_trezorutils_model_name_obj)},
     {MP_ROM_QSTR(MP_QSTR_INTERNAL_MODEL),
      MP_ROM_QSTR(MODEL_INTERNAL_NAME_QSTR)},
 #ifdef TREZOR_EMULATOR
diff --git a/core/embed/models/model_D001.h b/core/embed/models/model_D001.h
index bc7ec6a1c..e0af43663 100644
--- a/core/embed/models/model_D001.h
+++ b/core/embed/models/model_D001.h
@@ -4,7 +4,6 @@
 #define MODEL_NAME "T"
 #define MODEL_INTERNAL_NAME "D001"
 #define MODEL_INTERNAL_NAME_TOKEN T
-#define MODEL_NAME_QSTR MP_QSTR_T
 #define MODEL_INTERNAL_NAME_QSTR MP_QSTR_D001
 
 /*** Discovery uses DEV keys in any build variant ***/
diff --git a/core/embed/models/model_T1B1.h b/core/embed/models/model_T1B1.h
index c138b4711..e9f3230c7 100644
--- a/core/embed/models/model_T1B1.h
+++ b/core/embed/models/model_T1B1.h
@@ -4,7 +4,6 @@
 #define MODEL_NAME "1"
 #define MODEL_INTERNAL_NAME "T1B1"
 #define MODEL_INTERNAL_NAME_TOKEN T1B1
-#define MODEL_NAME_QSTR MP_QSTR_1
 #define MODEL_INTERNAL_NAME_QSTR MP_QSTR_T1B1
 
 #define BOOTLOADER_START 0x08000000
diff --git a/core/embed/models/model_T2B1.h b/core/embed/models/model_T2B1.h
index ce3795a37..5657e4a50 100644
--- a/core/embed/models/model_T2B1.h
+++ b/core/embed/models/model_T2B1.h
@@ -1,10 +1,9 @@
 #ifndef MODELS_MODEL_T2B1_H_
 #define MODELS_MODEL_T2B1_H_
 
-#define MODEL_NAME "R"
+#define MODEL_NAME "Safe 3"
 #define MODEL_INTERNAL_NAME "T2B1"
 #define MODEL_INTERNAL_NAME_TOKEN T2B1
-#define MODEL_NAME_QSTR MP_QSTR_R
 #define MODEL_INTERNAL_NAME_QSTR MP_QSTR_T2B1
 
 /*** PRODUCTION KEYS  ***/
diff --git a/core/embed/models/model_T2T1.h b/core/embed/models/model_T2T1.h
index 0af3ebfe3..c79da28f8 100644
--- a/core/embed/models/model_T2T1.h
+++ b/core/embed/models/model_T2T1.h
@@ -4,7 +4,6 @@
 #define MODEL_NAME "T"
 #define MODEL_INTERNAL_NAME "T2T1"
 #define MODEL_INTERNAL_NAME_TOKEN T2T1
-#define MODEL_NAME_QSTR MP_QSTR_T
 #define MODEL_INTERNAL_NAME_QSTR MP_QSTR_T2T1
 
 /*** PRODUCTION KEYS  ***/
diff --git a/core/embed/rust/src/ui/model_tr/component/welcome_screen.rs b/core/embed/rust/src/ui/model_tr/component/welcome_screen.rs
index 6c656ed15..c38fff454 100644
--- a/core/embed/rust/src/ui/model_tr/component/welcome_screen.rs
+++ b/core/embed/rust/src/ui/model_tr/component/welcome_screen.rs
@@ -58,6 +58,6 @@ impl Component for WelcomeScreen {
 impl crate::trace::Trace for WelcomeScreen {
     fn trace(&self, t: &mut dyn crate::trace::Tracer) {
         t.component("WelcomeScreen");
-        t.string("model_name", "Trezor Model R");
+        t.string("model_name", "Trezor Safe 3");
     }
 }
diff --git a/core/embed/rust/src/ui/model_tr/constant.rs b/core/embed/rust/src/ui/model_tr/constant.rs
index e897f9d66..c2f4ecc6b 100644
--- a/core/embed/rust/src/ui/model_tr/constant.rs
+++ b/core/embed/rust/src/ui/model_tr/constant.rs
@@ -11,7 +11,7 @@ pub const LOADER_OUTER: i16 = 32;
 pub const LOADER_INNER: i16 = 18;
 pub const LOADER_ICON_MAX_SIZE: i16 = 8;
 
-pub const MODEL_NAME: &str = "Trezor Model R";
+pub const MODEL_NAME: &str = "Trezor Safe 3";
 
 pub const fn size() -> Offset {
     Offset::new(WIDTH, HEIGHT)
diff --git a/core/embed/rust/src/ui/model_tr/res/device_name.toif b/core/embed/rust/src/ui/model_tr/res/device_name.toif
index ab9bab67c..9d506e2e8 100644
Binary files a/core/embed/rust/src/ui/model_tr/res/device_name.toif and b/core/embed/rust/src/ui/model_tr/res/device_name.toif differ
diff --git a/core/src/apps/homescreen/__init__.py b/core/src/apps/homescreen/__init__.py
index c2a0a5876..eacf22adc 100644
--- a/core/src/apps/homescreen/__init__.py
+++ b/core/src/apps/homescreen/__init__.py
@@ -19,7 +19,10 @@ async def homescreen() -> None:
     if storage.device.is_initialized():
         label = storage.device.get_label()
     else:
-        label = f"Trezor Model {utils.MODEL}"
+        if utils.INTERNAL_MODEL in ("T1B1", "T2T1"):
+            label = f"Trezor Model {utils.MODEL}"
+        else:
+            label = f"Trezor {utils.MODEL}"
 
     notification = None
     notification_is_error = False
diff --git a/python/src/trezorlib/models.py b/python/src/trezorlib/models.py
index f10eaabf1..3d83a2959 100644
--- a/python/src/trezorlib/models.py
+++ b/python/src/trezorlib/models.py
@@ -53,7 +53,7 @@ TREZOR_T = TrezorModel(
 )
 
 TREZOR_R = TrezorModel(
-    name="R",
+    name="Safe 3",
     internal_name="T2B1",
     minimum_version=(2, 1, 0),
     vendors=VENDORS,