diff --git a/common/protob/messages-management.proto b/common/protob/messages-management.proto
index e2b14bf8f5..79e3bce954 100644
--- a/common/protob/messages-management.proto
+++ b/common/protob/messages-management.proto
@@ -124,6 +124,8 @@ message Features {
     optional HomescreenFormat homescreen_format = 42;   // format of the homescreen, 1 = TOIf 144x144, 2 = jpg 240x240
     optional bool hide_passphrase_from_host = 43;   // should we hide the passphrase when it comes from host?
     optional string internal_model = 44;        // internal model name
+    optional uint32 unit_color = 45;          // color of the unit/device
+    optional bool unit_btconly = 46;          // unit/device is intended as bitcoin only
 }
 
 /**
diff --git a/core/SConscript.bootloader b/core/SConscript.bootloader
index 5cd381ad7f..52d7738f61 100644
--- a/core/SConscript.bootloader
+++ b/core/SConscript.bootloader
@@ -74,6 +74,7 @@ CPPPATH_MOD += [
 ]
 
 SOURCE_MOD += [
+    'embed/lib/unit_variant.c',
     'embed/lib/buffers.c',
     'embed/lib/colors.c',
     'embed/lib/display.c',
diff --git a/core/SConscript.firmware b/core/SConscript.firmware
index 6519d4f7fa..ebb5391aea 100644
--- a/core/SConscript.firmware
+++ b/core/SConscript.firmware
@@ -173,6 +173,7 @@ CPPPATH_MOD += [
         'vendor/micropython/lib/uzlib',
 ]
 SOURCE_MOD += [
+    'embed/lib/unit_variant.c',
     'embed/lib/buffers.c',
     'embed/lib/colors.c',
     'embed/lib/display.c',
diff --git a/core/SConscript.unix b/core/SConscript.unix
index 65d57f8148..078b6c4df7 100644
--- a/core/SConscript.unix
+++ b/core/SConscript.unix
@@ -171,6 +171,7 @@ CPPPATH_MOD += [
         'vendor/micropython/lib/uzlib',
 ]
 SOURCE_MOD += [
+    'embed/lib/unit_variant.c',
     'embed/lib/buffers.c',
     'embed/lib/colors.c',
     'embed/lib/display.c',
diff --git a/core/embed/bootloader/main.c b/core/embed/bootloader/main.c
index 3f66c88d91..c0c0421cc5 100644
--- a/core/embed/bootloader/main.c
+++ b/core/embed/bootloader/main.c
@@ -56,6 +56,7 @@
 #include "bootui.h"
 #include "messages.h"
 #include "rust_ui.h"
+#include "unit_variant.h"
 
 const uint8_t BOOTLOADER_KEY_M = 2;
 const uint8_t BOOTLOADER_KEY_N = 3;
@@ -343,6 +344,8 @@ int bootloader_main(void) {
   rgb_led_init();
 #endif
 
+  unit_variant_init();
+
 #if PRODUCTION
   check_bootloader_version();
 #endif
diff --git a/core/embed/bootloader/messages.c b/core/embed/bootloader/messages.c
index b35f06470f..488861a98b 100644
--- a/core/embed/bootloader/messages.c
+++ b/core/embed/bootloader/messages.c
@@ -28,6 +28,7 @@
 #include "flash.h"
 #include "image.h"
 #include "secbool.h"
+#include "unit_variant.h"
 #include "usb.h"
 #include "version.h"
 
@@ -305,6 +306,10 @@ static void send_msg_features(uint8_t iface_num,
   } else {
     MSG_SEND_ASSIGN_VALUE(firmware_present, false);
   }
+  if (unit_variant_present()) {
+    MSG_SEND_ASSIGN_VALUE(unit_color, unit_variant_get_color());
+    MSG_SEND_ASSIGN_VALUE(unit_btconly, unit_variant_get_btconly());
+  }
   MSG_SEND(Features);
 }
 
diff --git a/core/embed/bootloader/protob/messages.pb.h b/core/embed/bootloader/protob/messages.pb.h
index 5c8b66766f..777f5e22e2 100644
--- a/core/embed/bootloader/protob/messages.pb.h
+++ b/core/embed/bootloader/protob/messages.pb.h
@@ -93,6 +93,10 @@ typedef struct _Features {
     char fw_vendor[256];
     bool has_internal_model;
     char internal_model[17];
+    bool has_unit_color;
+    uint32_t unit_color;
+    bool has_unit_btconly;
+    bool unit_btconly;
 } Features;
 
 typedef struct _FirmwareErase {
@@ -144,7 +148,7 @@ extern "C" {
 /* Initializer values for message structs */
 #define Initialize_init_default                  {0}
 #define GetFeatures_init_default                 {0}
-#define Features_init_default                    {false, "", 0, 0, 0, false, 0, false, "", false, "", false, "", false, 0, false, {0, {0}}, false, 0, false, "", false, 0, false, 0, false, 0, false, "", false, ""}
+#define Features_init_default                    {false, "", 0, 0, 0, false, 0, false, "", false, "", false, "", false, 0, false, {0, {0}}, false, 0, false, "", false, 0, false, 0, false, 0, false, "", false, "", false, 0, false, 0}
 #define Ping_init_default                        {false, ""}
 #define Success_init_default                     {false, ""}
 #define Failure_init_default                     {false, _FailureType_MIN, false, ""}
@@ -155,7 +159,7 @@ extern "C" {
 #define FirmwareUpload_init_default              {{{NULL}, NULL}, false, {0, {0}}}
 #define Initialize_init_zero                     {0}
 #define GetFeatures_init_zero                    {0}
-#define Features_init_zero                       {false, "", 0, 0, 0, false, 0, false, "", false, "", false, "", false, 0, false, {0, {0}}, false, 0, false, "", false, 0, false, 0, false, 0, false, "", false, ""}
+#define Features_init_zero                       {false, "", 0, 0, 0, false, 0, false, "", false, "", false, "", false, 0, false, {0, {0}}, false, 0, false, "", false, 0, false, 0, false, 0, false, "", false, "", false, 0, false, 0}
 #define Ping_init_zero                           {false, ""}
 #define Success_init_zero                        {false, ""}
 #define Failure_init_zero                        {false, _FailureType_MIN, false, ""}
@@ -186,6 +190,8 @@ extern "C" {
 #define Features_fw_patch_tag                    24
 #define Features_fw_vendor_tag                   25
 #define Features_internal_model_tag              44
+#define Features_unit_color_tag                  45
+#define Features_unit_btconly_tag                46
 #define FirmwareErase_length_tag                 1
 #define FirmwareRequest_offset_tag               1
 #define FirmwareRequest_length_tag               2
@@ -222,7 +228,9 @@ X(a, STATIC,   OPTIONAL, UINT32,   fw_major,         22) \
 X(a, STATIC,   OPTIONAL, UINT32,   fw_minor,         23) \
 X(a, STATIC,   OPTIONAL, UINT32,   fw_patch,         24) \
 X(a, STATIC,   OPTIONAL, STRING,   fw_vendor,        25) \
-X(a, STATIC,   OPTIONAL, STRING,   internal_model,   44)
+X(a, STATIC,   OPTIONAL, STRING,   internal_model,   44) \
+X(a, STATIC,   OPTIONAL, UINT32,   unit_color,       45) \
+X(a, STATIC,   OPTIONAL, BOOL,     unit_btconly,     46)
 #define Features_CALLBACK NULL
 #define Features_DEFAULT NULL
 
@@ -299,7 +307,7 @@ extern const pb_msgdesc_t FirmwareUpload_msg;
 #define ButtonAck_size                           0
 #define ButtonRequest_size                       2
 #define Failure_size                             260
-#define Features_size                            477
+#define Features_size                            487
 #define FirmwareErase_size                       6
 #define FirmwareRequest_size                     12
 #define GetFeatures_size                         0
diff --git a/core/embed/bootloader/protob/messages.proto b/core/embed/bootloader/protob/messages.proto
index a8438df5cc..23b22d6e4d 100644
--- a/core/embed/bootloader/protob/messages.proto
+++ b/core/embed/bootloader/protob/messages.proto
@@ -57,6 +57,8 @@ message Features {
     optional string fw_vendor = 25;             // reported firmware vendor if in bootloader mode
     // optional bytes fw_vendor_keys = 26;      // obsoleted, use fw_vendor
     optional string internal_model = 44;        // internal model name
+    optional uint32 unit_color = 45;          // color of the unit/device
+    optional bool unit_btconly = 46;          // unit/device is intended as bitcoin only
 }
 
 /**
diff --git a/core/embed/extmod/modtrezorutils/modtrezorutils.c b/core/embed/extmod/modtrezorutils/modtrezorutils.c
index f265b9942f..0eecb3e5f0 100644
--- a/core/embed/extmod/modtrezorutils/modtrezorutils.c
+++ b/core/embed/extmod/modtrezorutils/modtrezorutils.c
@@ -34,6 +34,7 @@
 #include "blake2s.h"
 #include "common.h"
 #include "flash.h"
+#include "unit_variant.h"
 #include "usb.h"
 #include TREZOR_BOARD
 #include "model.h"
@@ -211,6 +212,32 @@ STATIC mp_obj_t mod_trezorutils_firmware_vendor(void) {
 STATIC MP_DEFINE_CONST_FUN_OBJ_0(mod_trezorutils_firmware_vendor_obj,
                                  mod_trezorutils_firmware_vendor);
 
+/// def unit_color() -> int | None:
+///     """
+///     Returns the color of the unit.
+///     """
+STATIC mp_obj_t mod_trezorutils_unit_color(void) {
+  if (!unit_variant_present()) {
+    return mp_const_none;
+  }
+  return mp_obj_new_int(unit_variant_get_color());
+}
+STATIC MP_DEFINE_CONST_FUN_OBJ_0(mod_trezorutils_unit_color_obj,
+                                 mod_trezorutils_unit_color);
+
+/// def unit_btconly() -> bool | None:
+///     """
+///     Returns True if the unit is BTConly.
+///     """
+STATIC mp_obj_t mod_trezorutils_unit_btconly(void) {
+  if (!unit_variant_present()) {
+    return mp_const_none;
+  }
+  return unit_variant_get_btconly() ? mp_const_true : mp_const_false;
+}
+STATIC MP_DEFINE_CONST_FUN_OBJ_0(mod_trezorutils_unit_btconly_obj,
+                                 mod_trezorutils_unit_btconly);
+
 /// def reboot_to_bootloader() -> None:
 ///     """
 ///     Reboots to bootloader.
@@ -248,6 +275,10 @@ STATIC const mp_rom_map_elem_t mp_module_trezorutils_globals_table[] = {
      MP_ROM_PTR(&mod_trezorutils_firmware_vendor_obj)},
     {MP_ROM_QSTR(MP_QSTR_reboot_to_bootloader),
      MP_ROM_PTR(&mod_trezorutils_reboot_to_bootloader_obj)},
+    {MP_ROM_QSTR(MP_QSTR_unit_color),
+     MP_ROM_PTR(&mod_trezorutils_unit_color_obj)},
+    {MP_ROM_QSTR(MP_QSTR_unit_btconly),
+     MP_ROM_PTR(&mod_trezorutils_unit_btconly_obj)},
     // various built-in constants
     {MP_ROM_QSTR(MP_QSTR_SCM_REVISION),
      MP_ROM_PTR(&mod_trezorutils_revision_obj)},
diff --git a/core/embed/firmware/main.c b/core/embed/firmware/main.c
index b788f7b99b..8e51394338 100644
--- a/core/embed/firmware/main.c
+++ b/core/embed/firmware/main.c
@@ -63,6 +63,7 @@
 #ifdef USE_SD_CARD
 #include "sdcard.h"
 #endif
+#include "unit_variant.h"
 
 #ifdef SYSTEM_VIEW
 #include "systemview.h"
@@ -100,6 +101,8 @@ int main(void) {
 #if !defined TREZOR_MODEL_1
   parse_boardloader_capabilities();
 
+  unit_variant_init();
+
 #if PRODUCTION || BOOTLOADER_QA
   check_and_replace_bootloader();
 #endif
diff --git a/core/embed/lib/unit_variant.c b/core/embed/lib/unit_variant.c
new file mode 100644
index 0000000000..d766f6098f
--- /dev/null
+++ b/core/embed/lib/unit_variant.c
@@ -0,0 +1,35 @@
+#include "unit_variant.h"
+#include "flash.h"
+
+static uint8_t unit_variant_color = 0;
+static bool unit_variant_btconly = false;
+static bool unit_variant_ok = false;
+
+static void unit_variant_0x01(const uint8_t *data) {
+  unit_variant_color = data[1];
+  unit_variant_btconly = data[2] == 1;
+  unit_variant_ok = true;
+}
+
+void unit_variant_init(void) {
+  uint8_t data[FLASH_OTP_BLOCK_SIZE];
+
+  secbool result = flash_otp_read(FLASH_OTP_BLOCK_DEVICE_VARIANT, 0, data,
+                                  FLASH_OTP_BLOCK_SIZE);
+
+  if (sectrue == result) {
+    switch (data[0]) {
+      case 0x01:
+        unit_variant_0x01(data);
+        break;
+      default:
+        break;
+    }
+  }
+}
+
+uint8_t unit_variant_get_color(void) { return unit_variant_color; }
+
+bool unit_variant_get_btconly(void) { return unit_variant_btconly; }
+
+bool unit_variant_present(void) { return unit_variant_ok; }
diff --git a/core/embed/lib/unit_variant.h b/core/embed/lib/unit_variant.h
new file mode 100644
index 0000000000..110af26602
--- /dev/null
+++ b/core/embed/lib/unit_variant.h
@@ -0,0 +1,12 @@
+#ifndef _UNIT_VARIANT_H
+#define _UNIT_VARIANT_H
+
+#include <stdbool.h>
+#include <stdint.h>
+
+void unit_variant_init(void);
+bool unit_variant_present(void);
+uint8_t unit_variant_get_color(void);
+bool unit_variant_get_btconly(void);
+
+#endif  //_UNIT_VARIANT_H
diff --git a/core/embed/trezorhal/flash.h b/core/embed/trezorhal/flash.h
index 039409f8ff..8222894054 100644
--- a/core/embed/trezorhal/flash.h
+++ b/core/embed/trezorhal/flash.h
@@ -112,6 +112,7 @@ secbool __wur flash_write_word(uint8_t sector, uint32_t offset, uint32_t data);
 #define FLASH_OTP_BLOCK_BOOTLOADER_VERSION 1
 #define FLASH_OTP_BLOCK_VENDOR_HEADER_LOCK 2
 #define FLASH_OTP_BLOCK_RANDOMNESS 3
+#define FLASH_OTP_BLOCK_DEVICE_VARIANT 4
 
 secbool __wur flash_otp_read(uint8_t block, uint8_t offset, uint8_t *data,
                              uint8_t datalen);
diff --git a/core/mocks/generated/trezorutils.pyi b/core/mocks/generated/trezorutils.pyi
index 5cc799868e..28c7250876 100644
--- a/core/mocks/generated/trezorutils.pyi
+++ b/core/mocks/generated/trezorutils.pyi
@@ -60,6 +60,20 @@ def firmware_vendor() -> str:
     """
 
 
+# extmod/modtrezorutils/modtrezorutils.c
+def unit_color() -> int | None:
+    """
+    Returns the color of the unit.
+    """
+
+
+# extmod/modtrezorutils/modtrezorutils.c
+def unit_btconly() -> bool | None:
+    """
+    Returns True if the unit is BTConly.
+    """
+
+
 # extmod/modtrezorutils/modtrezorutils.c
 def reboot_to_bootloader() -> None:
     """
diff --git a/core/src/apps/base.py b/core/src/apps/base.py
index 584a1d50cc..28d13bfbc8 100644
--- a/core/src/apps/base.py
+++ b/core/src/apps/base.py
@@ -63,6 +63,8 @@ def get_features() -> Features:
         unlocked=config.is_unlocked(),
         busy=busy_expiry_ms() > 0,
         homescreen_format=HomescreenFormat.Jpeg240x240,
+        unit_color=utils.unit_color(),
+        unit_btconly=utils.unit_btconly(),
     )
 
     if utils.BITCOIN_ONLY:
diff --git a/core/src/trezor/messages.py b/core/src/trezor/messages.py
index 865b5e67d8..8cd432f993 100644
--- a/core/src/trezor/messages.py
+++ b/core/src/trezor/messages.py
@@ -2110,6 +2110,8 @@ if TYPE_CHECKING:
         homescreen_format: "HomescreenFormat | None"
         hide_passphrase_from_host: "bool | None"
         internal_model: "str | None"
+        unit_color: "int | None"
+        unit_btconly: "bool | None"
 
         def __init__(
             self,
@@ -2155,6 +2157,8 @@ if TYPE_CHECKING:
             homescreen_format: "HomescreenFormat | None" = None,
             hide_passphrase_from_host: "bool | None" = None,
             internal_model: "str | None" = None,
+            unit_color: "int | None" = None,
+            unit_btconly: "bool | None" = None,
         ) -> None:
             pass
 
diff --git a/core/src/trezor/utils.py b/core/src/trezor/utils.py
index 5ba1bf8f6f..243405fa8b 100644
--- a/core/src/trezor/utils.py
+++ b/core/src/trezor/utils.py
@@ -16,6 +16,8 @@ from trezorutils import (  # noqa: F401
     halt,
     memcpy,
     reboot_to_bootloader,
+    unit_btconly,
+    unit_color,
 )
 from typing import TYPE_CHECKING
 
diff --git a/docs/core/misc/memory.md b/docs/core/misc/memory.md
index 4d28ee30c1..1f1c595d95 100644
--- a/docs/core/misc/memory.md
+++ b/docs/core/misc/memory.md
@@ -37,7 +37,7 @@
 | block  1 | 0x1FFF7820 - 0x1FFF783F | 32 B | bootloader downgrade protection
 | block  2 | 0x1FFF7840 - 0x1FFF785F | 32 B | vendor keys lock
 | block  3 | 0x1FFF7860 - 0x1FFF787F | 32 B | entropy/randomness
-| block  4 | 0x1FFF7880 - 0x1FFF789F | 32 B | unused
+| block  4 | 0x1FFF7880 - 0x1FFF789F | 32 B | device variant information
 | block  5 | 0x1FFF78A0 - 0x1FFF78BF | 32 B | unused
 | block  6 | 0x1FFF78C0 - 0x1FFF78DF | 32 B | unused
 | block  7 | 0x1FFF78E0 - 0x1FFF78FF | 32 B | unused
diff --git a/python/src/trezorlib/messages.py b/python/src/trezorlib/messages.py
index b99cd9cd54..1d26e30152 100644
--- a/python/src/trezorlib/messages.py
+++ b/python/src/trezorlib/messages.py
@@ -3161,6 +3161,8 @@ class Features(protobuf.MessageType):
         42: protobuf.Field("homescreen_format", "HomescreenFormat", repeated=False, required=False, default=None),
         43: protobuf.Field("hide_passphrase_from_host", "bool", repeated=False, required=False, default=None),
         44: protobuf.Field("internal_model", "string", repeated=False, required=False, default=None),
+        45: protobuf.Field("unit_color", "uint32", repeated=False, required=False, default=None),
+        46: protobuf.Field("unit_btconly", "bool", repeated=False, required=False, default=None),
     }
 
     def __init__(
@@ -3208,6 +3210,8 @@ class Features(protobuf.MessageType):
         homescreen_format: Optional["HomescreenFormat"] = None,
         hide_passphrase_from_host: Optional["bool"] = None,
         internal_model: Optional["str"] = None,
+        unit_color: Optional["int"] = None,
+        unit_btconly: Optional["bool"] = None,
     ) -> None:
         self.capabilities: Sequence["Capability"] = capabilities if capabilities is not None else []
         self.major_version = major_version
@@ -3251,6 +3255,8 @@ class Features(protobuf.MessageType):
         self.homescreen_format = homescreen_format
         self.hide_passphrase_from_host = hide_passphrase_from_host
         self.internal_model = internal_model
+        self.unit_color = unit_color
+        self.unit_btconly = unit_btconly
 
 
 class LockDevice(protobuf.MessageType):