diff --git a/ci/deploy.yml b/ci/deploy.yml
index cc623946d9..467a3fa223 100644
--- a/ci/deploy.yml
+++ b/ci/deploy.yml
@@ -82,6 +82,46 @@ release legacy fw btconly deploy:
   tags:
     - deploy
 
+release core fw regular debug deploy:
+  stage: deploy
+  variables:
+    DEPLOY_DIRECTORY: "releases/firmwares"
+  before_script: []  # no pipenv
+  dependencies:
+    - core fw regular debug build
+  script:
+    - export VERSION=$(./tools/version.sh core/embed/firmware/version.h)
+    - export NAME="trezor-fw-regular-debug-$VERSION-$CI_COMMIT_SHORT_SHA.bin"
+    - echo "Deploying to ${DEPLOY_DIRECTORY}/$NAME"
+    - mkdir -p "${DEPLOY_BASE_DIR}/${DEPLOY_DIRECTORY}"
+    - rsync --delete -va $NAME "${DEPLOY_BASE_DIR}/${DEPLOY_DIRECTORY}/$NAME"
+  only:
+    - /^core\//
+  except:
+    - branches  # run for tags only
+  tags:
+    - deploy
+
+release legacy fw debug deploy:
+  stage: deploy
+  variables:
+    DEPLOY_DIRECTORY: "releases/firmwares"
+  before_script: []  # no pipenv
+  dependencies:
+    - legacy fw debug build
+  script:
+    - export VERSION=$(./tools/version.sh legacy/firmware/version.h)
+    - export NAME="trezor-fw-regular-debug-$VERSION-$CI_COMMIT_SHORT_SHA.bin"
+    - echo "Deploying to ${DEPLOY_DIRECTORY}/$NAME"
+    - mkdir -p "${DEPLOY_BASE_DIR}/${DEPLOY_DIRECTORY}"
+    - rsync --delete -va $NAME "${DEPLOY_BASE_DIR}/${DEPLOY_DIRECTORY}/$NAME"
+  only:
+    - /^legacy\//
+  except:
+    - branches  # run for tags only
+  tags:
+    - deploy
+
 
 # Release candidates