diff --git a/core/assets/model_r/device_name.png b/core/assets/model_r/device_name.png
new file mode 100644
index 0000000000..84cdebf5ec
Binary files /dev/null and b/core/assets/model_r/device_name.png differ
diff --git a/core/embed/rust/src/ui/model_tr/component/welcome_screen.rs b/core/embed/rust/src/ui/model_tr/component/welcome_screen.rs
index f675584a7b..e497e81919 100644
--- a/core/embed/rust/src/ui/model_tr/component/welcome_screen.rs
+++ b/core/embed/rust/src/ui/model_tr/component/welcome_screen.rs
@@ -1,15 +1,11 @@
 use crate::ui::{
     component::{Component, Event, EventCtx, Never},
-    constant::MODEL_NAME,
-    display,
     geometry::{self, Offset, Rect},
 };
 
 use super::super::theme;
 
-const TEXT_BOTTOM_MARGIN: i16 = 2; // matching the homescreen label margin
 const ICON_TOP_MARGIN: i16 = 11;
-const MODEL_NAME_FONT: display::Font = display::Font::NORMAL;
 
 pub struct WelcomeScreen {
     area: Rect,
@@ -34,10 +30,9 @@ impl Component for WelcomeScreen {
     }
 
     fn paint(&mut self) {
-        display::text_center(
-            self.area.bottom_center() - Offset::y(TEXT_BOTTOM_MARGIN),
-            MODEL_NAME,
-            MODEL_NAME_FONT,
+        theme::ICON_DEVICE_NAME.draw(
+            self.area.bottom_center(),
+            geometry::BOTTOM_CENTER,
             theme::FG,
             theme::BG,
         );
@@ -54,6 +49,6 @@ impl Component for WelcomeScreen {
 impl crate::trace::Trace for WelcomeScreen {
     fn trace(&self, t: &mut dyn crate::trace::Tracer) {
         t.component("WelcomeScreen");
-        t.string("model_name", MODEL_NAME);
+        t.string("model_name", "Trezor Model R");
     }
 }
diff --git a/core/embed/rust/src/ui/model_tr/res/device_name.toif b/core/embed/rust/src/ui/model_tr/res/device_name.toif
new file mode 100644
index 0000000000..ab9bab67cb
Binary files /dev/null and b/core/embed/rust/src/ui/model_tr/res/device_name.toif differ
diff --git a/core/embed/rust/src/ui/model_tr/theme.rs b/core/embed/rust/src/ui/model_tr/theme.rs
index 4d1befc84a..89092f196e 100644
--- a/core/embed/rust/src/ui/model_tr/theme.rs
+++ b/core/embed/rust/src/ui/model_tr/theme.rs
@@ -43,10 +43,6 @@ pub fn textstyle_number_bold_or_mono(num: i32) -> &'static TextStyle {
     }
 }
 
-// BLD icons
-include_icon!(LOGO_EMPTY, "model_tr/res/trezor_empty.toif");
-include_icon!(ICON_FAIL, "model_tr/res/fail.toif");
-
 // Firmware icons
 include_icon!(ICON_ARM_LEFT, "model_tr/res/arm_left.toif"); // 6*10
 include_icon!(ICON_ARM_RIGHT, "model_tr/res/arm_right.toif"); // 6*10
@@ -71,6 +67,7 @@ include_icon!(
     empty_right_col = true
 ); // 8*8
 include_icon!(ICON_DELETE, "model_tr/res/delete.toif"); // 10*7
+include_icon!(ICON_DEVICE_NAME, "model_tr/res/device_name.toif");
 include_icon!(ICON_EYE, "model_tr/res/eye_round.toif"); // 12*7
 include_icon!(ICON_LOCK, "model_tr/res/lock.toif"); // 10*10
 include_icon!(ICON_LOGO, "model_tr/res/logo_22_33.toif"); // 22*33