diff --git a/Makefile b/Makefile
index a347410..01f1c8d 100644
--- a/Makefile
+++ b/Makefile
@@ -5,7 +5,7 @@ VERSION ?= 1.0
 default: build
 
 build:
-	docker build --pull -t $(NS)/$(NAME):$(VERSION) -t $(NS)/$(NAME):latest -f Dockerfile .
+	docker build -t $(NS)/$(NAME):$(VERSION) -t $(NS)/$(NAME):latest -f Dockerfile .
 
 publish:
 	docker push $(NS)/$(NAME):$(VERSION)