diff --git a/FAQ.md b/FAQ.md
index 45c3687..019ad04 100644
--- a/FAQ.md
+++ b/FAQ.md
@@ -1,16 +1,51 @@
 Please have a look at these questions *before* opening an issue in this repo.
 
-## Why have you changed your name?
+## General
+
+### Why have you changed your name?
 
 PrivateBin started as a fork of [ZeroBin](https://github.com/sebsauvage/ZeroBin). As PrivateBin got developed independently of ZeroBin and many new features were added, the design was improved and many security vulnerabilities were fixed, so we thought it was time for a change, which displays the development efforts, which were used to improve PrivateBin.
 
-## Why is it named "PrivateBin"?
+### Why is it named "PrivateBin"?
 
-We have [asked the ZeroBin community](https://github.com/elrido/ZeroBin/issues/79) and chose the most popular name.
+We have [asked the ZeroBin community](https://github.com/elrido/ZeroBin/issues/79) and chose [the most popular name](https://github.com/elrido/ZeroBin/issues/79#issuecomment-242116386).
 
-![resultspollzerobinnewname](https://cloud.githubusercontent.com/assets/11966684/17937861/e2488d0e-6a23-11e6-8009-2770d9eee8ab.png)
+### If I use PrivateBin and post the link in a forum/in social media/... is my content secure?
 
-## Should I switch from ZeroBin to PrivateBin?
+As long as you set no password, **everyone who has the link can see the content of a PrivateBin**!
+The only way to prevent this is to set a long, secure password when uploading. You can find many tips to create secure password online, one of the most famous ones is shown in [this xkcd comic](https://www.xkcd.com/936/) ([explanation](https://www.explainxkcd.com/wiki/index.php/936:_Password_Strength)).
+
+### The URL is so long. Can't I just use a URL shortener?
+
+Of course you can, nobody can prohibit you from doing so. However we generally **do not recommend it**. As said in the previous question everybody who has the URL can view the PrivateBin. This includes URL shorteners, so when you submit
+
+If you really want to use an URL shortener we recommend you to use a self-hosted one. If this is not possible, you may check if the URL shortener:
+
+* offers HTTPS on the page where you enter the PrivateBin URL
+* the generated short URL is a HTTPS URL
+* does not publish the shortened URLs somewhere
+
+If these requirements are fulfilled, you may want to use it. If you additionally selected to destroy the PrivateBin on the first visit or you encrypted your paste with a strong password (see previous question), you can now be fairly sure, nobody read your messages.
+
+For server admins we actually [provide a way](https://github.com/PrivateBin/PrivateBin/wiki/Configuration#urlshortener) to integrate an URL shortener into PrivateBin. Of course the same arguments apply here as well.
+
+### Why should I use PrivateBin?
+
+#### As a user...
+* you can keep secrets such as passwords out of chats and share them with others
+* you can choose a trusted provider (maybe a friend or even yourself when self hosting the service)
+* you can upload files*
+* and select the storage time*
+* you can discuss topics with other people
+
+\* Only if the server admin has enabled this feature.
+
+#### As a server admin...
+* you are protected against legal orders forcing you to scan the content you receive from your users (which is not possible
+* you provide a service for [those who need it](https://www.schneier.com/blog/archives/2015/06/why_we_encrypt.html)
+* you can customize theme and the code of PrivateBin, everything is open-source
+
+### Should I switch from ZeroBin to PrivateBin?
 
 In short: Yes.
 
@@ -18,7 +53,9 @@ The longer answer is: ZeroBin is outdated and not maintained anymore. As you may
 
 You may also look at the release notes of PrivateBin to see what else changed.
 
-## How to fix "There is no suitable CSPRNG installed on your system"?
+## Technical
+
+### How to fix "There is no suitable CSPRNG installed on your system"?
 
 This error means you do not have a secure cryptographic random number generator installed on your system. This is however required by PrivateBin for security reasons.
 Have a look at the [requirements list](https://github.com/PrivateBin/PrivateBin/wiki/Installation#requirements) to see what you are missing.