diff --git a/isso/db/comments.py b/isso/db/comments.py
index 924a028..c23ad3c 100644
--- a/isso/db/comments.py
+++ b/isso/db/comments.py
@@ -81,6 +81,15 @@ class Comments:
             '    mode=1',
             'WHERE id=? AND mode=2'], (id, ))
 
+    def unsubscribe(self, id):
+        """
+        Turn off email notifications for replies to this comment.
+        """
+        self.db.execute([
+            'UPDATE comments SET',
+            '    notification=0',
+            'WHERE id=?'], (id, ))
+
     def update(self, id, data):
         """
         Update comment :param:`id` with values from :param:`data` and return
diff --git a/isso/ext/notifications.py b/isso/ext/notifications.py
index a075d80..1efd451 100644
--- a/isso/ext/notifications.py
+++ b/isso/ext/notifications.py
@@ -93,7 +93,7 @@ class SMTP(object):
     def __iter__(self):
         yield "comments.new:after-save", self.notify
 
-    def format(self, thread, comment, admin=False):
+    def format(self, thread, comment, comment_parent, admin=False):
 
         rv = io.StringIO()
 
@@ -115,17 +115,23 @@ class SMTP(object):
         rv.write("Link to comment: %s\n" %
                  (local("origin") + thread["uri"] + "#isso-%i" % comment["id"]))
         rv.write("\n")
+        rv.write("---\n")
 
         if admin:
             uri = local("host") + "/id/%i" % comment["id"]
             key = self.isso.sign(comment["id"])
 
-            rv.write("---\n")
             rv.write("Delete comment: %s\n" % (uri + "/delete/" + key))
 
             if comment["mode"] == 2:
                 rv.write("Activate comment: %s\n" % (uri + "/activate/" + key))
 
+        else:
+            uri = local("host") + "/id/%i" % comment_parent["id"]
+            key = self.isso.sign(('unsubscribe', comment_parent["id"]))
+
+            rv.write("Unsubscribe from this conversation: %s\n" % (uri + "/unsubscribe/" + key))
+
         rv.seek(0)
         return rv.read()
 
@@ -134,11 +140,11 @@ class SMTP(object):
             comment_parent = self.isso.db.comments.get(comment["parent"])
             # Notify the author that a new comment is posted if requested
             if comment_parent and "email" in comment_parent and comment_parent["notification"]:
-                body = self.format(thread, comment, admin=False)
+                body = self.format(thread, comment, comment_parent, admin=False)
                 subject = "Re: New comment posted on %s" % thread["title"]
                 self.sendmail(subject, body, thread, comment, to=comment_parent["email"])
 
-        body = self.format(thread, comment, admin=True)
+        body = self.format(thread, comment, None, admin=True)
         self.sendmail(thread["title"], body, thread, comment)
 
     def sendmail(self, subject, body, thread, comment, to=None):
diff --git a/isso/views/comments.py b/isso/views/comments.py
index c95026e..9096925 100644
--- a/isso/views/comments.py
+++ b/isso/views/comments.py
@@ -87,21 +87,22 @@ class API(object):
     ACCEPT = set(['text', 'author', 'website', 'email', 'parent',  'title', 'notification'])
 
     VIEWS = [
-        ('fetch',   ('GET', '/')),
-        ('new',     ('POST', '/new')),
-        ('count',   ('GET', '/count')),
-        ('counts',  ('POST', '/count')),
-        ('view',    ('GET', '/id/<int:id>')),
-        ('edit',    ('PUT', '/id/<int:id>')),
-        ('delete',  ('DELETE', '/id/<int:id>')),
-        ('moderate', ('GET',  '/id/<int:id>/<any(edit,activate,delete):action>/<string:key>')),
-        ('moderate', ('POST', '/id/<int:id>/<any(edit,activate,delete):action>/<string:key>')),
-        ('like',    ('POST', '/id/<int:id>/like')),
-        ('dislike', ('POST', '/id/<int:id>/dislike')),
-        ('demo',    ('GET', '/demo')),
-        ('preview', ('POST', '/preview')),
-        ('login',   ('POST', '/login')),
-        ('admin',   ('GET', '/admin'))
+        ('fetch',       ('GET', '/')),
+        ('new',         ('POST', '/new')),
+        ('count',       ('GET', '/count')),
+        ('counts',      ('POST', '/count')),
+        ('view',        ('GET', '/id/<int:id>')),
+        ('edit',        ('PUT', '/id/<int:id>')),
+        ('delete',      ('DELETE', '/id/<int:id>')),
+        ('unsubscribe', ('GET', '/id/<int:id>/unsubscribe/<string:key>')),
+        ('moderate',    ('GET',  '/id/<int:id>/<any(edit,activate,delete):action>/<string:key>')),
+        ('moderate',    ('POST', '/id/<int:id>/<any(edit,activate,delete):action>/<string:key>')),
+        ('like',        ('POST', '/id/<int:id>/like')),
+        ('dislike',     ('POST', '/id/<int:id>/dislike')),
+        ('demo',        ('GET', '/demo')),
+        ('preview',     ('POST', '/preview')),
+        ('login',       ('POST', '/login')),
+        ('admin',       ('GET', '/admin'))
     ]
 
     def __init__(self, isso, hasher):
@@ -477,6 +478,66 @@ class API(object):
         resp.headers.add("X-Set-Cookie", cookie("isso-%i" % id))
         return resp
 
+    """
+    @api {get} /id/:id/key unsubscribe
+    @apiGroup Comment
+    @apiDescription
+        Opt out from getting any further email notifications about replies to a particular comment. In order to use this endpoint, the requestor needs a `key` that is usually obtained from an email sent out by isso.
+
+    @apiParam {number} id
+        The id of the comment to unsubscribe from replies to.
+    @apiParam {string} key
+        The key to authenticate the subscriber.
+
+    @apiExample {curl} Unsubscribe from replies to comment with id 13:
+        curl -X GET 'https://comments.example.com/id/13/unsubscribe/TODO-COMPUTE-HASH'
+
+    @apiSuccessExample {html} Using GET:
+        &lt;!DOCTYPE html&gt;
+        &lt;html&gt;
+            &lt;head&gt;
+                &lt;script&gt;
+                    if (confirm('Delete: Are you sure?')) {
+                        xhr = new XMLHttpRequest;
+                        xhr.open('POST', window.location.href);
+                        xhr.send(null);
+                    }
+                &lt;/script&gt;
+
+    @apiSuccessExample Using POST:
+        Yo
+    """
+
+    def unsubscribe(self, environ, request, id, key):
+        try:
+            rv = self.isso.unsign(key, max_age=2**32)
+        except (BadSignature, SignatureExpired):
+            raise Forbidden
+
+        if rv[0] != 'unsubscribe' or rv[1] != id:
+            raise Forbidden
+
+        item = self.comments.get(id)
+
+        if item is None:
+            raise NotFound
+
+        with self.isso.lock:
+            self.comments.unsubscribe(id)
+
+        modal = (
+            "<!DOCTYPE html>"
+            "<html>"
+            "<head>"
+            "  <title>Successfully unsubscribed</title>"
+            "</head>"
+            "<body>"
+            "  <p>You have been unsubscribed from replies in the given conversation.</p>"
+            "</body>"
+            "</html>")
+
+        return Response(modal, 200, content_type="text/html")
+
     """
     @api {post} /id/:id/:action/key moderate
     @apiGroup Comment