diff --git a/isso/js/app/api.js b/isso/js/app/api.js
index 144415e..5a22ed2 100644
--- a/isso/js/app/api.js
+++ b/isso/js/app/api.js
@@ -122,8 +122,8 @@ define(["q"], function(Q) {
         return rv.substring(0, rv.length - 1);  // chop off trailing "&"
     };
 
-    var create = function(data) {
-        return curl("POST", endpoint + "/new?" + qs({uri: location}), JSON.stringify(data)).then(
+    var create = function(tid, data) {
+        return curl("POST", endpoint + "/new?" + qs({uri: tid || location}), JSON.stringify(data)).then(
             function (rv) { return JSON.parse(rv.body); });
     };
 
@@ -148,9 +148,9 @@ define(["q"], function(Q) {
         });
     };
 
-    var fetch = function(plain) {
+    var fetch = function(tid) {
 
-        return curl("GET", endpoint + "/?" + qs({uri: location, plain: plain}), null).then(function (rv) {
+        return curl("GET", endpoint + "/?" + qs({uri: tid || location}), null).then(function (rv) {
             if (rv.status === 200) {
                 return JSON.parse(rv.body);
             } else {
@@ -159,8 +159,8 @@ define(["q"], function(Q) {
         });
     };
 
-    var count = function(uri) {
-        return curl("GET", endpoint + "/count?" + qs({uri: uri}), null).then(function(rv) {
+    var count = function(tid) {
+        return curl("GET", endpoint + "/count?" + qs({uri: tid || location}), null).then(function(rv) {
             return JSON.parse(rv.body);
         });
     };
diff --git a/isso/js/app/count.js b/isso/js/app/count.js
index 173dab5..077b7f5 100644
--- a/isso/js/app/count.js
+++ b/isso/js/app/count.js
@@ -5,11 +5,13 @@ define(["app/api", "app/dom", "app/markup"], function(api, $, Mark) {
                 return;
             }
 
-            var uri = el.href.match("^(.+)#isso-thread$")[1]
+            var tid = el.getAttribute("data-isso-id") ||
+                      el.href.match("^(.+)#isso-thread$")[1]
                              .replace(/^.*\/\/[^\/]+/, '');
-            api.count(uri).then(function(rv) {
+
+            api.count(tid).then(function(rv) {
                 el.textContent = Mark.up("{{ i18n-num-comments | pluralize : `n` }}", {n: rv});
             });
         });
     };
-});
\ No newline at end of file
+});
diff --git a/isso/js/app/isso.js b/isso/js/app/isso.js
index db06d40..b374614 100644
--- a/isso/js/app/isso.js
+++ b/isso/js/app/isso.js
@@ -59,7 +59,7 @@ define(["app/text/html", "app/dom", "app/utils", "app/config", "app/api", "app/m
                 return;
             }
 
-            api.create({
+            api.create($("#isso-thread").getAttribute("data-isso-id"), {
                 author: $("[name=author]", el).value || null,
                 email: $("[name=email]", el).value || null,
                 text: $("textarea", el).value,
diff --git a/isso/js/embed.js b/isso/js/embed.js
index 20532f2..0ad860d 100644
--- a/isso/js/embed.js
+++ b/isso/js/embed.js
@@ -26,7 +26,7 @@ require(["ready", "app/config", "app/api", "app/isso", "app/count", "app/dom", "
         $("#isso-thread").append(new isso.Postbox(null));
         $("#isso-thread").append('<div id="isso-root"></div>');
 
-        api.fetch().then(function(rv) {
+        api.fetch($("#isso-thread").getAttribute("data-isso-id")).then(function(rv) {
 
             if (! rv.length) {
                 $("#isso-thread > h4").textContent = Mark.up("{{ i18n-no-comments }}");
diff --git a/isso/utils/parse.py b/isso/utils/parse.py
index a03ba7b..7ed2711 100644
--- a/isso/utils/parse.py
+++ b/isso/utils/parse.py
@@ -76,14 +76,14 @@ def host(name):
     return (rv.netloc.rsplit(':')[0], rv.port or 80, rv.scheme == 'https')
 
 
-def title(data, default=u"Untitled."):
+def thread(data, default=u"Untitled.", id=None):
     """
     Extract <h1> title from web page. The title is *probably* the text node,
     which is the nearest H1 node in context to an element with the `isso-thread` id.
 
-    >>> title("asdf")  # doctest: +IGNORE_UNICODE
-    'Untitled.'
-    >>> title('''
+    >>> thread("asdf")  # doctest: +IGNORE_UNICODE
+    (None, 'Untitled.')
+    >>> thread('''
     ... <html>
     ... <head>
     ...     <title>Foo!</title>
@@ -102,14 +102,22 @@ def title(data, default=u"Untitled."):
     ...     </article>
     ... </body>
     ... </html>''')  # doctest: +IGNORE_UNICODE
-    'Can you find me?'
-    >>> title('''
+    (None, 'Can you find me?')
+    >>> thread('''
     ... <html>
     ... <body>
     ... <h1>I'm the real title!1
     ... <section data-title="No way%21" id="isso-thread">
     ... ''')  # doctest: +IGNORE_UNICODE
-    'No way!'
+    (None, 'No way!')
+    >>> thread('''
+    ... <section id="isso-thread" data-title="Test" data-isso-id="test">
+    ... ''')  # doctest: +IGNORE_UNICODE
+    ('test', 'Test')
+    >>> thread('''
+    ... <section id="isso-thread" data-isso-id="Fuu.">
+    ... ''')  # doctest: +IGNORE_UNICODE
+    ('Fuu.', 'Untitled.')
     """
 
     html = html5lib.parse(data, treebuilder="dom")
@@ -123,7 +131,7 @@ def title(data, default=u"Untitled."):
                      chain(*map(html.getElementsByTagName, ("div", "section"))))))
 
     if not el:
-        return default
+        return id, default
 
     el = el[0]
     visited = []
@@ -146,7 +154,12 @@ def title(data, default=u"Untitled."):
                     yield item
 
     try:
-        return unquote(el.attributes["data-title"].value)
+        id = unquote(el.attributes["data-isso-id"].value)
+    except (KeyError, AttributeError):
+        pass
+
+    try:
+        return id, unquote(el.attributes["data-title"].value)
     except (KeyError, AttributeError):
         pass
 
@@ -156,8 +169,8 @@ def title(data, default=u"Untitled."):
         rv = recurse(el)
 
         if rv:
-            return ''.join(gettext(rv)).strip()
+            return id, ''.join(gettext(rv)).strip()
 
         el = el.parentNode
 
-    return default
+    return id, default
diff --git a/isso/views/comments.py b/isso/views/comments.py
index 0fe1a0a..0b77cb2 100644
--- a/isso/views/comments.py
+++ b/isso/views/comments.py
@@ -117,7 +117,7 @@ class API(object):
             if uri not in self.threads:
                 with http.curl('GET', local("origin"), uri) as resp:
                     if resp and resp.status == 200:
-                        title = parse.title(resp.read())
+                        uri, title = parse.thread(resp.read(), id=uri)
                     else:
                         return NotFound('URI does not exist')