diff --git a/isso/__init__.py b/isso/__init__.py
index b2e5688..6d42c53 100644
--- a/isso/__init__.py
+++ b/isso/__init__.py
@@ -221,7 +221,7 @@ def main():
                        help="workaround for weird Disqus XML exports, #135")
 
     # run Isso as stand-alone server
-    serve = subparser.add_parser("run", help="run server")
+    subparser.add_parser("run", help="run server")
 
     args = parser.parse_args()
     conf = config.load(join(dist.location, dist.project_name, "defaults.ini"), args.conf)