This makes use of git export-subst to insert the current ref names.
If git describe fails because because an extracted tarball is used
to build from source then the fallback will get called and the last
part of the ref names will be used for the version variable.
if it is a git checkout and HEAD is the current tag:
- v3.00-beta
If it is a git checkout and HEAD is ahead of the latest tag:
- v3.00-beta-36-g24a6095
If it is a tarball from a tag created via 'git archive HEAD --format=tar':
- v3.00-beta
If it is a tarball from the master created via 'git archive HEAD --format=tar':
- master
NOTE: If a tarball is manually created (without git archive) then the
version will "$Format:%D$", however before this commit it would not be
possible to build a release tarball that is not a git checkout (because
git describe would fail)
