diff --git a/Makefile b/Makefile
index 018a5e3..f7f77a4 100644
--- a/Makefile
+++ b/Makefile
@@ -9,7 +9,7 @@ VERSION ?= latest
 default: build
 
 build:
-	docker build -t $(NS)/$(NAME):$(VERSION) -f Dockerfile -- .
+	docker build --pull -t $(NS)/$(NAME):$(VERSION) -f Dockerfile -- .
 
 publish:
 	docker push $(NS)/$(NAME):$(VERSION)