bitcoinbook/ch04.asciidoc

[[ch04_merchant]]
== Using bitcoin as a merchant

This chapter examines bitcoin from the perspective of a retail merchant who wishes to sell goods or services, priced or paid (or both) in bitcoin. The chapter examines the differences between consumer single-wallet use and merchant-level use of the bitcoin software. 

=== Merchant and payment services
=== Transaction fees and conversion fees

=== Handling thousands of transactions
=== Address per transaction
=== Deterministic key generation 
=== Master public key (MPK)
=== Cold storage
=== Customer culture (early adopter) and expectations
==== Anonymity and privacy expectations
==== Trust without chargebacks
==== Corporate and personal identity for trust
=== Refunds and reversals
=== Pricing in bitcoin or fiat currencies
=== Exchange rate and Conversion timing 
=== Handling currency risk 
=== Currency exchange and liquidity risk
=== Volatility risk
=== Regulatory risk
initial outline import, all chapters 2013-07-24 19:58:12 +00:00			`[[ch04_merchant]]`
removed chapter names from title, removed intro and colo files 2013-07-24 20:06:29 +00:00			`== Using bitcoin as a merchant`
initial outline import, all chapters 2013-07-24 19:58:12 +00:00
			`This chapter examines bitcoin from the perspective of a retail merchant who wishes to sell goods or services, priced or paid (or both) in bitcoin. The chapter examines the differences between consumer single-wallet use and merchant-level use of the bitcoin software.`

			`=== Merchant and payment services`
			`=== Transaction fees and conversion fees`

			`=== Handling thousands of transactions`
			`=== Address per transaction`
			`=== Deterministic key generation`
			`=== Master public key (MPK)`
			`=== Cold storage`
			`=== Customer culture (early adopter) and expectations`
			`==== Anonymity and privacy expectations`
			`==== Trust without chargebacks`
			`==== Corporate and personal identity for trust`
			`=== Refunds and reversals`
			`=== Pricing in bitcoin or fiat currencies`
			`=== Exchange rate and Conversion timing`
			`=== Handling currency risk`
			`=== Currency exchange and liquidity risk`
			`=== Volatility risk`
			`=== Regulatory risk`